POM Wonderful recently entered into a dynamic relationship with Williams Sonoma, a portfolio brand of home retailer Williams-Sonoma. Through this partnership, POM Wonderful collaborated with Williams Sonoma to develop a unique product line that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up to celebrate the flavors of fall.
“We are proud to partner with Williams Sonoma on a product lineup that harnesses the great taste of pomegranates paired with the high-quality standards both brands offer,” said Derrick Miller, President of POM Wonderful. “As respective industry leaders, we couldn’t think of a better partner to launch our first-ever, co-branded product lineup with, giving culinary enthusiasts more ways to enjoy our favorite winter fruit.”
The premium Williams Sonoma x POM Wonderful lineup showcases the bright, sweet yet tart flavor and festive color of pomegranates. According to the release, the lineup is perfect for holiday entertaining and beyond.
Items the leading brands are rolling out include:
“Our collaboration with POM exemplifies our commitment to providing our customers with the best products and recipes that celebrate the flavors of each season,” said Williams Sonoma President Felix Carbullido. “We’re passionate about teaching people how to cook, entertain, and host—and the products we’ve made with POM are perfect for the home cook, the master chef, or the aspiring mixologist.”
Check out the products and partnership more here.
Deli Market News will keep an eye on the radar.
