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Prairie Farms Debuts New Product Lines

Prairie Farms Debuts New Product Lines


EDWARDSVILLE, IL
Monday, April 5th, 2021

Forget one new way to snack, Prairie Farms Dairy has launched 18 new ways to enjoy snacking. The cooperative has debuted its new Batch Cream Cheese Spread and Small Batch Ice Cream pints, offering a combined total of 18 new flavors to get consumers’ tastebuds tingling while differentiating the dairy case.

Rebecca Leinenbach, Vice President of Communications and Marketing, Prairie Farms“Launching 18 new snacking options is an extraordinary first for Prairie Farms. Our new products and flavors address the thriving snacking category, which has seen unprecedented growth—despite pandemic-driven changes in shopping and working routines,” said Rebecca Leinenbach, Vice President of Marketing and Communications. “Our cream cheese spreads and ice cream offer convenience, value, and permission to indulge. The flavor variety makes personalized snacking easy for all family members. Equally important, however, Prairie Farms has been a tried-and-true comfort brand for over 80 years. Our farm-to-table values align with our customers’ expectations for quality, food safety, and transparency.”

Prairie Farms’ new Small Batch Cream Cheese 3.5 oz spreads were inspired by the success of Prairie Farms’ current Best-In-Class Cream Cheese 8 oz Bricks, according to a press release. The new spread is made with the company’s award-winning Neufchatel cheese, and comes in six flavors: Garden Veggie, Honey Vanilla, Onion & Chive, Plain, Sea Salt Caramel, and Strawberry.

Along with the cream cheese spreads, Prairie has also debuted its Small Batch Ice Cream available in pint cartons. The ice cream lineup was inspired by the Small Batch Ice Cream 48 oz multi-serve that the cooperative had already launched, which has seen a 180 percent growth throughout 2020.

Prairie Farms Dairy has launched 18 new ways to snack as it debuted its new Batch Cream Cheese Spread and Small Batch Ice Cream pints

The ice cream line offers seven classic flavors including Belgian Chocolate, Black Walnut, Butter Pecan, Cookies ’N Cream, Homemade Vanilla, Vanilla, Vanilla Bean; and five custom combos: Caramel Praline Pecan, Savannah Fudge Pie, Salted Caramel Toffee Brittle, Strawberry Shortcake, and The Hill.

These new product lines are now available in the freezer and dairy sections at retailers and foodservice outlets throughout the Midwest and in parts of the South.

For more new launches from the deli sector, stick with Deli Market News.

Prairie Farms
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