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Prime Roots Rolls Out Back-to-School Offerings; Kimberlie Le Details

Prime Roots Rolls Out Back-to-School Offerings; Kimberlie Le Details


SAN FRANCISCO, CA
Thursday, August 24th, 2023

Bay Area plant-based deli and charcuterie company Prime Roots is ensuring students and parents have all the right tools to tackle the school semester with the best nutrition. The start-up created sliced deli meats in popular flavors, made from koji. Now that school is back in session, the company is helping shoppers make healthy, climate-smart food choices for their children this school year.

Kimberlie Le, Founder and Chief Executive Officer, Prime Roots“Lunchtime is an easy place to make small swaps for a healthy lifestyle. Starting the school year with the cleanest, most wholesome offerings in their lunch box makes both kids and parents feel good,” commented Kimberlie Le, Founder and Chief Executive Officer, exclusively to DMN. “Our deli meat brings an entirely new offering to the traditional deli counter and is clean and sustainable compared to animal meat.”

Prime Roots offers classics such as turkey and ham while also providing charcuterie items such as salami and pepperoni, bacon, pâté, and foie gras. With back-to-school quickly approaching, parents and caregivers are thinking about how to nourish their children with healthy school lunches. Prime Roots offers a delicious meat-free sandwich option for the whole family that is better for you and the planet.

With its plant-based portfolio, Prime Roots is helping shoppers make healthy, climate-smart food choices for their children this school year

“Sandwiches are a back-to-school mainstay to keep kids full and satisfied, and parents want healthy choices. That’s why the deli counter was a perfect place for Prime Roots to innovate the first freshly sliced deli meat made from plants that kids can eat in their favorite turkey, ham, or salami sandwiches,” continued Le. “Parents can feel good about packing lunch with the first-ever freshly sliced deli meat from Prime Roots that contains no nitrates, antibiotics, hormones, or GMOs with protein, fiber, and no cholesterol. Now, parents have a smart and healthy choice for kids’ sandwiches with an entirely new freshly-sliced plant-based deli meat that tastes like deli meat you know and love without nitrates, hormones, antibiotics, GMOs, and top nine allergens.”

As noted in the statement, Prime Root’s deli and charcuterie products taste just like the real thing and are sure to satisfy meat eaters, vegans, and picky eaters alike.

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