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Rice-A-Roni and Pasta Roni Partners with Jerry Rice

Rice-A-Roni and Pasta Roni Partners with Jerry Rice

Wednesday, September 25th, 2019

Sports industry icon, California Bay Area legend, and Hall of Fame wide receiver Jerry Rice is joining food industry icons Rice-A-Roni and Pasta Roni to treat consumers' taste buds. The duo are teaming up to deliver a flavor-forward football season.

Jerry Rice, Hall of Fame Wide Receiver"Rice-A-Roni may not have really been named after me, but you can't deny we're both San Francisco treats," Rice said. "That's why I'm excited to partner with Rice and Pasta Roni to show how to tackle hunger with delicious meal options!"

Dubbed Team Rice, these two San Francisco leaders will remind everyone that Roni is a delicious go-to mealtime solution the whole family will love, according to a press release.

Team Rice will bring in-store displays to shoppers, a YouTube video series featuring a new take on Roni's famous jingle, and an opportunity to win prizes as part of the promotion.

"Everyone knows Rice and Pasta Roni are delicious and easy dinnertime solutions, but we want to put the brand front-and-center this fall with Team Rice—a game plan designed to bring the heat to store shelves and dinner tables nationwide," said Robbert Rietbroek, Senior Vice President and General Manager at Quaker Foods North America, which manages the Rice-A-Roni portfolio. "We're thrilled to see how the program helps to remind people of our great-tasting rice and pasta products in such a memorable way with Jerry Rice as a natural brand partner."

Are you as interested as I am in the the Team Rice YouTube video series? The videos consists of several funny, short videos highlighting Jerry Rice having a bit of fun with Rice and Pasta Roni, including:

  • Jerry Rice insisting that Rice-A-Roni was named after him;
  • Jerry Rice's remix of the Rice-A-Roni jingle; and
  • Jerry Rice changing his name to Jerry Pasta.

For the full series of videos, visit Rice-A-Roni on YouTube.

Keep checking back with Deli Market News as we bring you more food and fame and the partnerships the two can create!