Rise Baking Company has been instrumental in the bakery category since 2013, pioneering brands such as Brill, Best Maid, Henry & Henry, and Karp’s. Its leadership in the space can be attributed to the decades of heritage and industry experience throughout its operations. To learn more about the company and its approach to business, I turned to Marla Cushing, Vice President of Foodservice.
“Across our brands, we’ve seen the traditions that have shaped the category into what it looks like today. Our unparalleled portfolio of products—cookies, muffins, cakes, icings, brownies, crispy bars, etc.—has shown time and time again that consumers have a deep love for the classics,” Marla began. “At Rise, we’ve helped pioneer this by always delivering on the baked goods and classic flavors that people crave and take comfort in.”
Along with the traditional flavors and preferences that shaped the industry, Rise Baking Company constantly examines how to improve and advance the industry.
“One of the primary ways we accomplish this is on the foodservice side of the baking category,” Marla explained. “I’ve been in foodservice for 20-plus years, 10 of which have been with Rise and its acquired companies. In that time, I’ve seen the success that comes from providing our customers with efficient labor and cost-saving solutions, especially when it comes to back-of-house (BOH) operations. Through our recent acquisitions, we’ve grown and developed our product portfolio, enabling us to serve customers in new ways.”
Any products that enable ease-of-use and consistent execution are a boon to BOH operations. One such product is Rise Baking Company’s Scoop-N-Bake® Batter, which can be used to bake muffins, cupcakes, loaf cakes, etc., and helps operators maximize their bakery portfolio with a single product while also saving on storage space.
Finding solutions is at the heart of Rise Baking Company’s success, and continues to drive the company’s mission today.
“As with many industries, foodservice was heavily impacted by the pandemic and the economic uncertainty that has followed. Whether it’s staffing concerns or reduced budgets, we’ve continued to help find solutions to better address the challenges most impacting our customers today,” Marla added. “Another challenge we’ve helped our customers address is filling existing menu gaps through category and competitor insights. By developing unique menu concepts or simply adding a new sweet treat to the menu, we partner with our customers to help create menus that meet consumer demands and drive incremental revenue and profit. Through our individually wrapped bakery items, already-iced and decorated cakes, or freezer-to-oven formats, we are always continuing to expand and adapt our offerings to best fit the unique needs and challenges of each customer.”
Deli Market News will continue to cover the latest happening across the baking industry, so stay tuned.
