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Rustic Bakery's Scott Frank Details Portfolio and Cross-Merchandising Opportunities

Rustic Bakery's Scott Frank Details Portfolio and Cross-Merchandising Opportunities


PETALUMA, CA
Thursday, March 17th, 2022

The beauty of the deli, dairy, bakery, and specialty sectors is in the way they intertwine, complementing each other through the unique products that can be found amongst the store aisles. Rustic Bakery consistently wields its high-quality portfolio to drive sales for retailers, bringing with it an overall boost in basket share.

Scott Frank, Vice President of Sales and Marketing, Rustic Bakery“Rustic Bakery was founded on a passion for baking utilizing simple, wholesome, natural, and/or organic ingredients,” explains Scott Frank, Vice President of Sales and Marketing. “We set out to create a product that was not only delicious, but additive as well, and to create joyful moments through sharing our products as an accompaniment to fine cheeses and other snacks.”

Rustic Bakery offers Classic Flatbreads in the Olive Oil & Sel Gris, Rosemary & Olive Oil, Sweet Onion & Creme Fraiche, and Everything spice varieties, available in 6 oz retail boxes and single-serve packaging, as well as for foodservice. In addition, the bakery provider also offers Flatbread Bites in Oil & Sel Gris, Rosemary & Olive Oil, and Everything flavors in 4 oz retail boxes, with some varieties also available for foodservice customers in the United States.

Rustic Bakery consistently wields its high-quality portfolio of Classic Flatbreads, Flatbread Bites, and more to achieve an overall boost in basket share

Typically merchandised in the specialty cheese or deli department, these products serve as a prime complement to premium cheese and charcuterie offerings, and stand as a great snack on their own.

Rounding out its portfolio of Classic Flatbreads and Flatbread Bites, the supplier has several other products in its portfolio that can be cross-merchandised to drive sales in the deli and specialty sectors, including Artisan Crisps, Shortbread Cookies, and more.

The supplier has a host of items, including Artisan Crisps and Shortbread Cookies, that can be cross-merchandised to drive sales in the deli and specialty sectors

“If merchandised correctly, flatbreads, crisps, and cookies can bring in substantial revenue as an accompaniment,” notes Scott. “Placing these items next to the cheese, charcuterie, deli, or wine sections will bring incremental sales to the retailer.”

Enticing bakery offerings with the potential to drive sales across several categories? What’s not to love?

As always, keep reading Deli Market News for the latest launches in the retail and foodservice sectors.

Rustic Bakery
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