The deli aisle is about to get a global upgrade as Sabra® introduces two new hummus flavors inspired by international culinary traditions: Chimichurri and Falafel Style Hummus. Known as America’s #1 Hummus Brand*, Sabra is bringing bold, globally inspired flavors to the table, offering consumers a taste adventure like no other.
According to the press release, Sabra’s Chimichurri Hummus draws inspiration from the vibrant culinary traditions of South America. This creamy dip combines the zesty, herbaceous flavors of Argentinian chimichurri sauce—featuring a blend of herbs, garlic, and white wine vinegar—with the smooth, crave-worthy texture of hummus. Meanwhile, the Falafel Style Hummus takes its cues from the Mediterranean, delivering a rich, aromatic blend of herbs and spices like cumin and parsley to evoke the authentic flavors of the region.
“These incredible new flavors let you snack your way around the world,” said Olugbenga Diyaolu, Sabra’s Global Chief Research, Development, and Sustainability Officer. “Drawing inspiration from the zest of Latin America to the rich spices of the Mediterranean, each creamy, flavorful hummus is crafted to bring the taste of authentic global flavor home. Whether you’re a hummus fan looking for something new or just ready to take snacking to the next level, Sabra’s new flavors are inspired by international cuisines and turn every bite into a taste adventure.”
Sabra has been on a bold flavor journey, with last year’s launches including Buffalo Hummus made with Frank’s RedHot®, Barbecue Hummus inspired by Stubb’s®, and Southwest Hummus. These flavors were also introduced in convenient snack packs featuring Buffalo Hummus Dip & Tostitos® Tortilla Chips and Barbecue Hummus Dip & Fritos® The Original Corn Chips. Now, with the addition of Chimichurri and Falafel Style Hummus, Sabra continues to expand its horizons, offering consumers even more ways to explore global flavors.
As noted in the press release, global snacks are growing in popularity, with over 80 percent of refrigerated dip buyers expressing a love for trying new types and flavors of foods, and 78 percent enjoying foods from different cultures and cuisines. Sabra’s latest offerings make it easy to experience the richness of international culinary traditions without leaving home. Perfectly paired with pretzels, veggies, chips, or crackers, these new hummus flavors deliver a transportive snacking experience that blends distinctive regional tastes with the everyday indulgence of hummus.
Sabra’s 10 oz Chimichurri Hummus and Falafel Style Hummus are plant-based, gluten-free, vegan, non-GMO, and available online and in the deli department of your local supermarket. With these new additions, Sabra continues to lead the way in delivering innovative, globally inspired flavors to the deli aisle.
