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Sabra Presents ‘Whirled Peas’ in NYC

Sabra Presents ‘Whirled Peas’ in NYC


NEW YORK CITY, NY
Thursday, October 10th, 2019

The Mediterranean dish is taking The Big Apple for a spin. Chefs Esther Choi, Jet Tila, Wes Avila, Deborah VanTrece, and Kwame Onwuachi are teaming up with Chef Einat Admony to introduce New Yorkers to a collection of original dishes featuring hummus in a limited-time pop-up experience dubbed Whirled Peas. At least this pop-up will last longer than the Mean Girls one; Whirled Peas will be open to the public October 11 through November 24.

Jason Levine, CMO, Sabra Dipping Company“We are so excited to open the doors at Sabra’s first pop up in NYC. Hummus is a simple and delicious, plant-based food…a bowl of whirled chickpeas with tahini (ground sesame seeds,) aromatic herbs, and rich oils,” said Jason Levine, Sabra CMO. “Hummus is Mediterranean in origin, yet we believe food has a transcending ability to connect us, which is the idea behind this pop-up experience. We are partnering with a group of brilliant chefs, with diverse culinary and cultural experiences, to reinterpret hummus and showcase the unexpected versatility and relatability of this nourishing and flavorful food. From hummus with tacos to tahini and Thai Pho, delicious things can happen when we connect in the kitchen. We think you’ll want to try this at home.”

Sabra has teamed up with renowned chefs to introduce a limited-time pop-up experience dubbed Whirled Peas

According to the press release, Sabra will be taking over and transforming Kish-Kash, a West Village based restaurant owned by Chef Admony, whose new book Shuk was released last month.

Einat Admony, Owner, Kish-Kash“There is no food quite like hummus,” said Chef Admony. “As a dip, of course it is delicious, but if you stop there, you are really missing out. I am so proud to collaborate with Sabra and this special group of chefs, each of whom, like me, understands the power of sharing of ourselves through food. My parents are from Iran and Yemen, I grew up in Israel, my husband is French, and my children [were] born in America. I know for a fact that opening palates leads to opening minds and arms. Cooking for others is both vulnerable and brave. That is what we have on the menu here at Whirled Peas, and I am so thrilled to be part of it and to welcome these incredible chefs into the kitchen to cook with me.”

Whirled Peas will be open to the public October 11 through November 24

The chefs hail from all over the country, and bring their own culinary expertise and spin to the savory dip. Chef Avila, a James Beard Semi-Finalist for Best Chef, cookbook author and owner of GuerillaTacos, and recipient of a Bib Gourmand in the Michelin Guide to California in 2019, looks forward to this collaboration.

Wes Avila, Owner, Guerrilla Tacos“I’ve always got hummus stocked in the fridge, and I am thrilled to partner with Sabra on this project,” said Chef Avila. “When we share a meal, or even better, a kitchen with others, we can cook our way through preconceived culinary notions to bring something incredible to the table. Hummus is central to the cuisine of an entire region, yet it is rich enough to lend itself to creativity much like salsa and guacamole, making it a perfect food to infuse with unexpected textures and flavors.”

Inspired by their Whirled Peas pop up and chef partners, Sabra will fund a scholarship at The Culinary Institute of America. The Sabra Rising Chef scholarship will be awarded to a culinary student in the 2019-2020 academic year. Reservations are now open for this limited-time event. For more news in the specialty food world, keep reading Deli Market News.

Whirled Peas