Ciara Anfield was recently appointed by Sam’s Club as the new Senior Vice President and Chief Membership and Marketing Officer. The appointment follows as Tony Rogers announced his departure from the position of Chief Member Officer.
In this new capacity, Anfield will report to the newly appointed Executive Vice President and Chief Growth Officer Kieran Shanahan, who will be joining Sam’s Club in mid-March from Walmart Canada. Anfield has served Walmart and Sam’s Club for the past 13 years in various leadership roles for both brands.
According to her LinkedIn, she most recently served as the Vice President of Marketing for Sam’s Club. Prior to that, she served as the Vice President of Retail Marketing; Senior Director, Experiential Marketing; and Market Manager for Walmart.
Rogers expressed his belief in Anfield and her ability to lead the team forward in a statement obtained by AdAge.
“For the last few years, we’ve been building a team of all-stars, including Ciara, to move the Sam’s Club brand forward,” he said. “Ciara is a smart, strategic leader with a passion for our members, and with her in place, I feel great handing over the reins and beginning a new professional chapter of my own.”
According to news source AdAge, this transition will occur as Rogers steps down from his position. He has not yet announced what his next moves will be. Before joining Walmart, he was an executive with PepsiCo’s Frito-Lay and then was part of the Walmart team for 13 years before joining Sam’s Club in 2018. During his time at Walmart, he held roles such as Chief Marketing Officer of Walmart China and Walmart U.S.
“Over the past three years, Sam’s Club has experienced unprecedented growth,” Kath McLay, Chief Executive Officer, quoted in the same memo. “I am extremely proud of our results and more impressed by our unyielding obsession with serving our members. We are winning. But our members, the retail environment, and our competitors are relentless and ever-changing, and we can’t afford to become content or stagnant. We must continue to review, refine, and accelerate our strategy to achieve our ambitious goals.”
Best wishes to Ciara Anfield and Tony Rogers both as they embark on their adventures.