Saputo Cheese recently released an updated environmental policy and commitment to make significant and sustainable progress on its global climate, water, packaging, and waste performance by 2025. The company has further solidified its commitment to the environment this week, announcing a packaging relaunch for its Treasure Cave® and Frigo® brands in the name of sustainability.
For the deli cup packaging sold at retail, both Treasure Cave® and Frigo® Cheese brands have removed the carton sleeves, moved to direct label printing, and added instructions on the cups to inform consumers on proper disposal.
“Removing the carton sleeves eliminates the risk of this packaging cross-contaminating the paper and plastic recycling streams, while switching to direct printing reduces recycling contamination in general,” the company said in its announcement. “This is important because contamination can reduce the quality of the recycled material and even lead to rejection of the material to landfill or less beneficial uses. Furthermore, adding instructions for proper disposal should encourage more consumers to recycle and recycle properly, increasing recycling rates and further reducing contamination.”
Both brands have national distribution of the deli cup SKUs across the dairy and deli aisles. These recent packaging changes will result in a number of positive environmental impacts, including that the removal of carton sleeves eliminates over 600,000 lbs of paper from the supply chain, reducing consumption of natural resources, pollution, GHG emissions, and waste associated with production, shipping, and storage.
As sustainability efforts in specialty food continue to evolve, Deli Market News will be here bringing you the latest.