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Sara Lee® Artesano™ Introduces New Potato Bakery Bread

Sara Lee® Artesano™ Introduces New Potato Bakery Bread

Tuesday, November 17th, 2020

The bakery and bread section is about to get more traffic as Sara Lee® recently dropped a spud-tacular addition to its Artesano™ Bakery Bread line. Sara Lee’s all-new Artesano Potato Bakery Bread will capture the attention and stomachs of bread lovers with its mouthwateringly soft texture and the comforting and delicious flavor of potato bread—a combination that I stand wholeheartedly behind.

Ben Buch, Marketing Director, Sara Lee Bread“As a leading brand in the bread aisle, we want to continue to meet our loyal fans’ needs, demands, and taste buds,” said Ben Buch, Marketing Director of Sara Lee Bread. “With potato bread becoming a growing go-to for the American consumer, Sara Lee is thrilled to add this favorite to our family of varieties. We hope this new addition to our Artesano Bakery Breads portfolio will spark inspiration for new family-favorite recipes this fall and winter as they indulge in the flavors of the season.”

Tapping into Artesano’s legacy of at-home comfort, the brand’s new potato loaf is crafted with the same thick slices as before—perfect in a variety of use cases ranging from ooey-gooey grilled cheese, holiday leftover sandwiches, breakfast creations, and even a simple, buttery slice of toast. A press release noted recent market research shows that consumers are gravitating toward more savory breads like White, Brioche, and Potato.

Sara Lee® is expanding its Artesano™ bread line with the all-new Artesano Potato Bakery Bread

Available in the bread aisle of grocery stores and major food retailers nationwide, Sara Lee Artesano Bread comes in a 20 oz, 15-slice loaf for a suggested retail price of $2.99 in Original, Golden Wheat, Brioche, and all-new Potato. The bread is dusted with flour before being packaged in a bakery-worthy frosted bag, attributing to its handmade taste and soft texture. Artesano Bakery Rolls and Artesano Bakery Buns are available in-store as well.

For the latest in the bakery, deli, and specialty aisles, keep checking back to Deli Market News.

Sara Lee®