siggi’s, the maker and pioneer of yogurt with simple ingredients, wants the world to know just how simple the ingredients are in its latest advertising campaign. Siggi Hilmarsson, the company’s Founder and Chairman, will be starring in the new The Founder Story video series campaign. The campaign not only highlights siggi's enduring commitment to making its competitive products, but also teases how the company is expanding its portfolio.
“I’m very excited to speak to consumers directly for the first time in this new ad campaign and tell the story of how our brand began and what I’m most proud of in a straightforward way,” said Hilmarsson. “When I founded siggi’s 15 years ago, we made a commitment to consumers that they can trust our products to be lower in sugar, high in protein, and delicious. Our new innovations were also developed with simplicity and transparency in mind, so it was the right time for me to share our product philosophy firsthand in this new campaign.”
According to a press release, the campaign launch also accompanies a major year of innovation for siggi’s as it broadly expands its portfolio with the release of category-defining products including a plant-based range, kids pouches, and skyr with almond butter, with even more innovation to come later this year. With simple and clean labels at the forefront of most consumers’ minds, the new ad campaign hits all the marks and bolsters the company's standing as a category leader.
siggi’s digital-forward campaign utilizes several platforms, including video, display, social, and search. The ads were developed in collaboration with New York-based creative agency Birthday.
What new innovations can we expect from the yogurt category? Keep reading Deli Market News as we report on the latest.