There is a first time for everything, including getting your robust and delicious portfolio of better-for-you products in front of tons of consumers. To do just that, Simple Mills has announced the debut of its first-ever national advertising campaign, Live Full.
“At Simple Mills we believe that food impacts how you feel, which is why we create delicious, nutritious products from purposeful ingredients that work hard for your body and allow you to feel your very best, so you can live a full life,” said Michelle Lorge, Chief Marketing Officer at Simple Mills. “We are thrilled to see our mission come to life in our very first advertising campaign and raise consumers’ expectations of how their snacks can make them feel.”
The Live Full mindset is reflected in the brand-new advertising campaign, which recently launched across video, social, digital, and audio platforms. The campaign, from agency FIG, embodies a relatable, human approach and highlights moments in our everyday lives when we’re in a “flow state,” or getting things done in a groove, as explained in a press release.
“The Live Full campaign is not just another marketing story,” said Frederick Stallings, Partner, Data and Media Systems at FIG. “Much like Simple Mills’ mission to deliver nourishment for the long term, our campaign is setting the groundwork for performance through high-impact addressable channels, full-funnel data integration techniques and an attention-based measurement approach optimized for growth. As Simple Mills grows, so will its ability to create a passionate and cohesive Brand Story for the future.”
Simple Mills’ nutritious snacks guarantee to never slow consumers down, made only with purposeful ingredients and no artificial additives, giving shoppers energy and lightness to hit their stride in day-to-day life.
To explore Simple Mills’ new campaign, click here.
As always, Deli Market News will continue to report on the latest launches in the baking industry, so keep an eye out for us.