Digital sales are continuing to soar in the retail market, and incorporating an online platform for consumers to utilize has never been so important. Stater Bros. is one company that has recognized the impact that e-commerce can have on success, and therefore has launched a new partnership with Mercatus to fortify its operations. Together, the team will expand the grocer’s online presence through a branded and controlled online shopping experience that will continue to scale with its business.
“Now more than ever, our customers are looking for the convenience of shopping online,” said Pete Van Helden, CEO, Stater Bros. Markets. “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service. With the Mercatus platform, we’re excited to offer a wide range of services and options to make online shopping even more rewarding.”
According to a press release, Stater Bros. turned to Mercatus and its expansive ecosystem of technology partners to adopt a fully integrated online ordering and fulfillment experience for its customers.
Transitioning to Mercatus’ SaaS platform will enable the retailer to increase its digital grocery capabilities by offering curbside and delivery options, all while providing excellent service.
The Mercatus solution will include an online shopping site that’s fully responsive for optimized browsing on any device and a complete e-commerce mobile app. Shoppers can access the full range of Stater Bros. products, including popular prepared meals. Also, they will have the additional option to pay online with SNAP EBT or EBT Cash benefits.
The Stater Bros. online offering will also include Mercatus’ Enhanced Fulfillment capability powered in partnership by ADC’s ShopperKit and Flybuy. ShopperKit will empower the chain to scale its digital shopping experience by managing all in-store fulfillment activities related to online orders. Meanwhile, Flybuy’s geolocation technology will facilitate the handoff of pickup orders to curbside customers in two minutes or less. Mercatus’ integrated digital advertising capability, powered in partnership with CitrusAd, will help Stater Bros. claim its share of digital advertising dollars and drive additional revenue from its online grocery experience.
“We want to thank Stater Bros. Markets for its partnership and welcome this iconic retailer to our roster of grocery retail clients,” said Sylvain Perrier, President and CEO, Mercatus. “We look forward to working closely with the team at Stater Bros. to roll out a differentiated online shopping offering that will give the grocer the ability to strengthen connections to its customers and improve contribution margin in the process.”
As Stater Bros. and this new launch continue to evolve, keep a tab open for Deli Market News to see how it is impacting the retailer’s presence in the grocery market.
