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Sugar Bowl Bakery Unveils New Website As Part of Brand Redesign; Robyn Defina Comments

Sugar Bowl Bakery Unveils New Website As Part of Brand Redesign; Robyn Defina Comments


HAYWARD, CA
Thursday, November 4th, 2021

With November already underway, it seems like the new year is rounding the corner ever faster. Sugar Bowl Bakery is preparing for 2022 with a new look in tow. Recently, the bakery name announced its newly updated website as phase one of a larger brand design.

Robyn DeFina, Vice President of Sales and Marketing, Sugar Bowl Bakery™“Sugar Bowl was founded in the mid-1980s, and since then, the founders—five immigrant brothers from Vietnam—have remained focused on their mission of bringing consumers the most delicious baked goods imaginable,” said Robyn DeFina, Vice President of Sales and Marketing. “While the brand’s core values have remained, it was time to give this beloved brand a fresh new look. The website now embodies all that we strive to be: a fun, creative, and inspired baked goods company that pays attention to every detail—and every bite.”

The minority-owned bakery revealed a modern and fresh website, showcasing vibrant colors to match Sugar Bowl's persona. A few functionality upgrades include:

  • Store locator feature to direct consumers to where to buy our products
  • More robust product pages including nutritional information, product and lifestyle imagery, and the full Sugar Bowl Bakery portfolio that includes limited-time seasonal offerings
  • ADA compliance, enabling any viewers, regardless of circumstance and ability, to access and view the website
  • Recipe section to inspire creative and delicious use of our products

Sugar Bowl Bakery is kicking off 2022 with a new look, recently announcing its newly updated website as phase one of a larger brand design

According to the release, the new website reflects Sugar Bowl Bakery’s new look and brand ethos. Phase two of the redesign will include a packaging overhaul, to come in early 2022.

Sugar Bowl Bakery creates delicious, perfectly portioned baked goods with no artificial flavors, colors, or preservatives. Its tasty, premium treats are available at a price point that is accessible to the everyday consumer, and with pronounceable ingredients, Sugar Bowl Bakery’s products are a sweet, guilt-free treat with less than 150 calories each and less than 10 g of sugar per serving.

Phase two of the redesign will include a packaging overhaul, to come in early 2022

The bakery’s core offerings include madeleines, palmiers, brownie bites, Duet Bites® (half brownie bite, half madeleine), and fritters. Seasonally, the company offers festive items like pumpkin madeleines, gingerbread bites, tropical pineapple cake bites, and more.

With exciting developments in store and on the shelf, keep a tab open for Deli Market News.

Sugar Bowl Bakery
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