Eating plant-based is of increasing interest to many shopper demographics, and SunOpta is capitalizing on this trend. The company is debuting its new SOWN™ coffee creamer brand, which is made with oat milk. Setting a precedent for its market presence, the product was recently named as a finalist in the 2021 Natural Products Expo West Virtual NEXTY Awards.
“The popularity of oats is soaring in plant-based dairy alternative categories and will continue to grow as new products come to market and people become increasingly interested in sustainable beverage options,” said Michael Buick, Senior Vice President and General Manager. “We’re proud of the fact that SOWN is one of the first organic oatmilk products in the U.S. SunOpta offers consumers organic, plant-based creamer alternatives without asking them to compromise on taste or values.”
The product launch is part of SunOpta’s multi-pronged “go-to-market” strategy to leverage the company’s recent $26 million investment in an oat-based processing facility in Minnesota, a press release stated. This facility uses a proprietary enzymatic process to turn whole oats into delicious products without the bitter, chalky taste that other processes can create. SunOpta products are sold through a wide variety of channels, including private label, co-manufacturing, foodservice, and owned brands like SOWN.
Custom-crafted from SunOpta’s own proprietary recipe using organic oats sourced from North American growers, the new SOWN creamers come in 32 oz cartons in three flavors: Vanilla, Unsweetened, and Sweet & Creamy. SOWN Organic Oat Creamers are available at Sprouts Farmers Market and Whole Foods Market locations nationwide, and are USDA Certified Organic and Non-GMO Project Verified.
We have only reached the tip of the iceberg when it comes to plant-based innovation, so keep clicking back to Deli Market News.