We are in the final sprint toward Cinco de Mayo, which means there is still time to harness consumer demand to drive specialty sales ahead of the holiday. With a slate of new products added to its portfolio in 2024, Terrapin Ridge Farms is maximizing retail opportunities with six newly debuted condiments.
“Terrapin Ridge Farms products merchandise well in delis, near meat and seafood cases, as well as center store,” Mary O’Donnell, Owner and Chief Executive Officer, explains. “Many of our top-selling products are offered in foodservice, and therefore we have found a lot of success cross-merchandising our products in delis. Retailers are about to use our delicious line of products to enhance their prepared food offerings, and then they cross-merchandise our retail jars to the end consumer. It’s a win-win.”
To amplify the success of these merchandising efforts, Terrapin Ridge also offers tabletop signs with recipes, which can be used to create merchandising and sampling vignettes to add excitement to the store experience.
With Cinco de Mayo on the horizon, retailers have the chance to utilize this recipe for success to drive sales across its newest condiments, including: Dill Pickle Aioli Squeeze, Hot Pepper Peach Jam, Horseradish Squeeze, Pineapple Butter Rum Sauce, Sweet Lime and Cilantro Dressing, and Spicy Pineapple Teriyaki Grill and Wing Sauce.
The inspiration for this creative lineup comes from several areas. For example, Dill Pickle Aioli Squeeze derived from the brand’s successful Dill Pickle Mustard and its extremely popular Aioli Squeeze line. Pineapple Butter Rum Sauce, on the other hand, was a customer request, while Sweet Lime and Cilantro Dressing is based on the growing popularity of chimichurri sauces.
“Terrapin Ridge Farms is committed in its marketing efforts to meet the needs of the specialty sector by delivering new, innovative, complex, and high-quality flavor profiles that will elevate ordinary food to extraordinary,” Mary adds. “Additionally, the expansion of our foodservice line offers speed scratch solutions to the foodservice industry with on-trend, complex flavor fusions and high-quality and restaurant-ready condiments that are also labor-saving, consistent, and shelf-stable.”
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