Pivotal plays are happening in the meat sector! SunFed Ranch and Teton Waters Ranch have merged to form Grass Fed Foods. This strategic move brings together the two meat providers to offer a robust portfolio of grass-fed beef products.
“For Grass Fed Foods, having SunFed Ranch and Teton Waters Ranch joined under one comprehensive grass-fed beef platform is the first step in providing grocers and foodservice customers with access to a convenient, turnkey solution for grass-fed beef products in the United States,” said Jeff Tripician, President and Chief Executive Officer of Grass Fed Foods. “We are building this platform to provide our customers with the ability to order all the grass-fed beef they need—from fresh boxed beef/primals, case-ready steaks, grinds, and patties to processed items like hot dogs, dinner and breakfast sausages, meatballs, and cocktail franks—all on one purchase order, on one truck, from one company. And everything we do ties to our three value pillars which emphasize products that are better for you, better for the planet, better for the cattle and the ranchers who raise them.”
According to a press release, the combined businesses are expected to have over $150 million in sales.
SunFed Ranch is a distinguished brand of domestic grass-fed beef that offers boxed beef and case-ready options for steaks, grinds, patties, and other value-added fresh cuts.
“As fifth-generation ranchers, our role as stewards of the land, livestock, and ranchers is at the very core of what we do at SunFed Ranch,” said Chris Donati, SunFed Ranch Co-Founder. “We have grass-fed ranching and livestock relationships that allow us to scale the brand with great partners coast-to-coast.”
Plans are currently in place to have both Teton Waters Ranch and SunFed Ranch launch into foodservice in early 2023.
“With the strong demand for grass-fed by younger Millennial and Gen Z consumers and established consumers who care about better-for claims upgrading their shopping carts, it is only natural for grass-fed beef to find its way onto progressive-minded menus across the country—from fast casual, to colleges and universities, to corporate dining, grass-fed beef is a clear upgrade consumers want and expect today,” said Amanda Duran, Chief Revenue Officer for Grass Fed Foods.
Read more about this exciting merger here. And stick with Deli Market News for more of the latest industry updates.