The keto diet is still alive and well in the United States, and shoppers are always on the lookout for the next product to switch up their home menu. Toufayan Bakeries is experiencing remarkable growth as consumers take to its new KETO line of pita, wraps, and flatbread, with availability now in retailers nationwide including Food Lion, Stop & Shop, ShopRite, and more than 1,300 Publix and 1,000 Walmart stores.
"At Toufayan Bakeries, we are committed to staying ahead of consumer trends and providing great-tasting products that align with a wide variety of dietary preferences,” said Karen Toufayan, Vice President of Marketing. “The popularity of the keto diet presented an exciting opportunity for us to meet the evolving needs of our consumers. We're really proud of these great-tasting breads made by our family for yours."
Toufayan Bakeries recognized the increasing demand and lack of high-quality, keto-friendly breads and expanded its product line to cater to this market. Research conducted by the International Food Information Council shows that the number of people following a ketogenic diet has more than doubled since 2018.
From conception to store shelves, the company brought the new line of KETO products to market in fewer than four months, showcasing craftsmanship and agility as well as a deep commitment to catering to consumer needs. A press release explained that the ability to innovate quickly has set Toufayan Bakeries apart for decades.
"Incredible quality and delicious innovation are core to our business,” said Paul Constantino, Vice President of Sales. “We understand the importance of staying ahead of consumer trends and are constantly exploring new ways to create products that exceed their expectations and support our retail partners in bringing only the best bread home for families nationwide."
With an expanded presence on Amazon and at retailers nationwide, shoppers can also find Toufayan KETO products in the deli or bakery department at their favorite local retailer.
Anyone feeling keto-curious?
