Truffle brand TRUFF is continuing to fill out shoppers’ pantries with decadent seasoning offerings as it rolls out its newest SKU. The company is venturing into seasonings with the introduction of TRUFF Black Truffle Salt, a delicious blend of fine and coarse sea salt finished with a purposeful amount of black truffles.
“After the enthusiastic response to our Black Truffle Oil last year, we realized that there’s a lot of demand for simple, high-quality products that put the truffle front and center,” said TRUFF Co-Founder and Co-Chief Executive Officer, Nick Ajluni. “Our Black Truffle Salt offers customers an easy and versatile way to elevate the entire kitchen experience with just a pinch.”
The brand’s gourmet salt enters the market with Oprah’s stamp of approval, launching on Oprah's Favorite Things 2022 holiday list as a part of TRUFF’s Starter Pack gift set. This recognition marks the brand’s fourth time on Oprah’s coveted list.
TRUFF’s new Black Truffle Salt will be available in 5.3 oz individual jars or in TRUFF’s Starter Pack, a truffle-forward gift set. According to the release, the Starter Pack is packaged in a gorgeous gold foil VIP box and features the brand’s Original Black Truffle Hot Sauce, Black Truffle Oil, and new Black Truffle Salt. These items will be available for purchase at TRUFF.com and on Amazon.
With its distinctive flavor profile and pristine bottle, TRUFF has taken its line of pantry staples from a condiment to a conversation point. With multiple awards, celebrity chef co-signs, and the title for best-selling hot sauce on Amazon and Whole Foods Market, TRUFF ranks #1 on NeilsenIQ’s Brand Score (a performance metric assessing brand value), noted the release. Most recently, the brand announced a retail expansion of availability into over 15,000 doors including retailers like Costco, Publix, Target, and more.
With Halloween past us, we are officially heading into the holiday season, so keep a tab open for Deli Market News as we report on the latest foodie offerings your shoppers won’t be able to pass on.