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Tyson Foods Unveils New Products and New Brand

Tyson Foods Unveils New Products and New Brand

Friday, June 14th, 2019

Meat alternatives are on fire, marked more clearly by the latest slew of plant-based offerings announced by Tyson Foods. The company announced its first plant-based and blended products, along with a new Raised & Rooted® brand.

Noel White, President and CEO, Tyson Foods“Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said Noel White, President and CEO of Tyson Foods. “For us, this is about ‘and’–not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company.”

Earlier this year, White selected Justin Whitmore to lead all aspects of Tyson Foods’ alternative proteins business, channeling Tyson Foods’ capabilities to provide consumers with exciting new protein options, according to a press release.

Justin Whitmore, Chief Sustainability Officer, Tyson Foods“The creation of the Raised & Rooted brand is an excellent example of Tyson’s ability to think big and move fast, capitalizing on our existing infrastructure,” said Whitmore. “We began development of our alternative protein products last year and have succeeded in creating a new brand and bringing those products to market in well under a year. Customers tell us they love the taste and nutritional attributes and are excited to partner with us.”

Tyson stated that its new Raised & Rooted brand was created to provide great-tasting plant-based and blended foods that are rooted in how people eat today. It added that major retail and foodservice customers have expressed interest in what Tyson Foods can bring to the alternative protein segment, which is estimated to be a multi-billion-dollar category and growing.

Tyson announced its first plant-based and blended products, along with a new Raised & Rooted® brand

The initial products under this new brand include:

  • Plant-based nuggets
  • Blended burgers made with a combination of beef and plants

The company’s existing Aidells® brand has also launched Aidells Whole Blends™ sausage and meatballs, made with chicken and plant-based ingredients.

All these new additions will launch with several major retail customers this year, making Tyson Foods one of the largest U.S. meat producers to enter the segment with proprietary offerings.

Noelle O'Mara, Chief Marketing Officer, Tyson Foods“While most Americans still choose meat as their primary source of protein, interest in plant and blended proteins is growing significantly,” added Noelle O’Mara, Chief Marketing Officer. “These products appeal to a broad cross section of consumers who enjoy food from a variety of protein sources and we expect interest to continue to grow across protein types. The Raised and Rooted launch and our pipeline of innovation will reflect our consumers expectations for 100 percent plant-based, blended, and traditional protein offerings.”

Tyson Foods expects to introduce additional alternative protein products through multiple customers and sales channels, including products under the Raised & Rooted brand and across its existing brand portfolio, as well as to foodservice operators.

The Raised & Rooted® nuggets will launch through national retailers in late summer and the blended burgers this fall. Read the full release, including current and additional investments in meat alternatives, here.

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Tyson Foods