Crisp is the latest ally to be tapped by United Natural Foods, Inc. (UNFI) on its path to fortifying our industry through data insights. The distributor has announced UNFI Insights, Powered by Crisp, which is an exclusive product designed to provide UNFI suppliers with comprehensive data.
“Expanding our relationship with Crisp to deliver to CPGs access to both their natural and conventional sales and inventory data, all housed in one location, provides CPG brands with an unrivaled opportunity to boost their relationships and growth prospects with retailers,” said John Raiche, Executive Vice President of Supplier Services at UNFI. “Leveraging our scale, focusing on investments in technology, and enhancing connectivity with and market visibility for our suppliers is expected to lead to better overall service levels for our retail customers and differentiate UNFI in a competitive marketplace.”
UNFI Insights is expected to enable suppliers to better manage their supply chain, provide an actionable spoilage dashboard to monitor short-dated inventory, and help brands identify which products are nearing their expiration date. The platform also works with cloud-based analytics tools from Google and Microsoft, as well as Databricks and Snowflake.
The new platform builds on the relationship formed in the summer of 2021 between the two companies, and now provides value-added insights directly through the MyUNFI.com supplier portal, as noted in the release.
“With hundreds of joint customers, the UNFI and Crisp strategic partnership enables both natural and conventional brands to collaborate more effectively with UNFI and their retail partners,” said Are Traasdahl, Chief Executive Officer and Founder of Crisp. “By removing data silos, data becomes more actionable, which should lead to brands increasing profitability while reducing food waste. We applaud UNFI’s leadership in facilitating data access and their commitment to supplier success.”
As more industry alliances pop up in the CPG sector and beyond, DMN will be here to report.
