Laissez les bons temps rouler! Or in other words, "let the good times roll," is the sentiment that drives Utz Brands' Zapp’s™ and its daring potato chip flavor styles. The latest to launch from the company are two bold palate pleasers, Big Cheezy—the first new flavor added to Zapp’s Kettle Potato Chip line in two years—and a Sinfully-Seasoned™ Pretzel Stix SKU.
“We put a twist on classic pretzels and chips the only way we know how—with a unique New Orleans kick that packs maximum flavor,” said Stacey Schultz, Senior Vice President of Marketing, Utz Brands. “Whether it’s the savory, complex crunch that Big Cheezy brings to the table, or the salty-sweet combo that Sweet Cinnamon & Sugar adds to our Sinfully-Seasoned Pretzel Stix line, we aim to excite curiosity and deliver unique snacks that Zapp’s is known for.”
Here is a breakdown of the taste profiles:
The newest additions to Zapp’s lines can be found in major mass, grocery, and convenience retailers across the United States, a press release shared, as well as online at utzsnacks.com for mail order.
Now shoppers have two more crunchy options to pick up at the deli counter! Keep reading DMN to stay up to date on the latest new snack releases.
