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VELVEETA Debuts its First-Ever, Ready-to-Eat Queso; Alison Kelly Comments

VELVEETA Debuts its First-Ever, Ready-to-Eat Queso; Alison Kelly Comments

Wednesday, May 1st, 2024

Another cheesy offering is coming on the scenes at the hands of Kraft Heinz brand VELVEETA. Further elevating its standing as an iconic cheese brand, the supplier has debuted its first-ever Queso offering, bringing three coveted flavors to shelves as it ventures into a popular category.

Alison Kelly, Director, VELVEETA“At VELVEETA, we are continuing to take big swings to establish ourselves as part of culture, pushing the boundaries not just in marketing but also innovation as we strive to captivate a younger audience,” says Alison Kelly, Director, VELVEETA. “Whether it's the convenient format of our queso for everyday indulgence, the rich flavors of our new Shells & Cheese, or a gluten-free version for those with dietary restrictions, VELVEETA has something for every cheese lover.”

Three delicious flavors—Queso Con Salsa, Queso Blanco, and Jalapeño—mark the brand’s entry into the ready-to-eat queso category.

Kraft Heinz brand VELVEETA debuted a first-of-its-kind innovation with its ready-to-eat quesoIn addition, the brand has expanded its portfolio with the introduction of two new flavors of Shells and Cheese—Pizza and Buffalo. As the first new Shells & Cheese flavors in 12 years, these SKUs draw inspiration from the bold flavors consumers use to elevate their mac & cheese. A press release explained that the product is tailored to those who relish in the excitement of customization and aims to provide even more ways to hit the spot when it comes to big mood food.

Last but certainly not least, the brand is also debuting its first-ever Gluten-Free Shells & Cheese offering as consumers lifestyles and preferences continue to evolve. To read more about VELVEETA’s latest products, click here.

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Velveeta - Cheese Sauce | Kraft Heinz