The attendees of this year’s BNP Paribas Open are in for a treat as Veroni returns for its second year in a row as the Official Italian Charcuterie sponsor. Taking place March 3–17 at the Indian Wells Tennis Garden, the event is one of the most attended WTA 1000 and ATP World Tour Masters 1000 tennis tournaments in the world.
“This year, we are excited to strengthen our partnership with BNP Paribas Open to continue with the great visibility we enjoyed in 2023 and further boost the consumption experience of our cured meats,” says Emanuela Bigi, Veroni Marketing Manager. “To truly appreciate our authentic Italian charcuterie, produced with recipes handed down from generation to generation within our family, a taste test is a great way to go. This important tournament is the perfect opportunity to introduce our brand to U.S. tennis and food fans and elevate our brand’s image.”
Last year, Veroni successfully sponsored some of the most important United States tennis tournaments, including the Mubadala DC Citi Open and Cincinnati Open, a release explained. Now, Veroni is continuing its journey on the American tennis courts, bringing its made-in-Italy quality cured meats as part of the food experiences planned at the Village Stage throughout the tournament.
The California-based event paves the way for Veroni’s 2024 sponsorship activities, which will be full of exciting tennis events, such as the Cincinnati Open (August 11–19), where the provider will serve as a sponsor for the third year in a row.
Guests will be able to stop by the Veroni Lounge, an eye-catching Californian-style display booth that will provide the exclusive tasting experience of authentic Italian deli meats while watching the world’s top tennis players compete. The company’s products, including their best-selling line Enjoy AperiTime and the Snack Line, will also be available for purchase at the Grab & Go points inside the venue. The brand’s premium charcuterie will be available in the Luxury Suites as well as at various restaurants, bars, and concessions throughout the venue.
To read more about Veroni’s sponsorship efforts, click here.
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