As the warmer months herald spring in the Northern Hemisphere, shoppers are ready to add new flavors to their tables. Veroni is celebrating this change in season and attitude with its trademark flair, releasing its Spring Charcuterie Board video series on social media.
In doing so, the company spotlights how to style a board suitable for all kinds of gatherings, such as an “aperitivo” with friends, playing on the artistic and chromatic pairing with cheese, vegetables, fresh and dried fruits to create designs and geometric shapes.
A press release noted that the historic Italian charcuterie company from Emilia-Romagna is recognized as a top Italian brand in the United States, and wanted to produce a video tutorial series to showcase its expertise in this arena.
The multichannel campaign is available on both the company's U.S. social media and Italian accounts, from Instagram to Facebook, via Linkedin, Twitter, and YouTube, and finally on the company's websites.
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