Veroni has announced its first sponsorship of the Lapiplasty® Pickleball World Championships. The meat provider joined forces with the country's fastest-growing sport, as more than 36 million Americans are playing the game. This is a cultural movement that the Emilian company is proud to support as one of the Official Sponsors.
“Building on our fantastic experiences on the tennis courts in Indian Wells, Washington, and Cincinnati, we are now excited to connect with new racket enthusiasts as we ride the wave of a booming trend in the U.S., which has seen an impressive 36.5 percent increase in participation since 2022,” shared Emanuela Bigi, Marketing Manager. “Pickleball is much more than a sport. It is a time of gathering and shared fun where people of all ages can come together. It is based on those moments of connection that we want to build awareness of our products. Since 1925, we have been dedicated to making these experiences even more enjoyable by bringing the quality and flavors of Italian tradition to consumers' tables while accompanying their leisure time with our excellence.”
The Veroni brand is already known for its presence at top-tier events including at prestigious tennis tournaments. A press release explained that with four days of non-stop excitement, fans had the chance to enjoy world-class pickleball matches featuring top players from around the globe as well as the Italian company's top-quality products. Between games, spectators indulged in delicious appetizers created with Veroni's authentic Italian cured meats, paired with premium beverages to elevate the experience.
The Lapiplasty Pickleball World Championships was held November 7-10 at the Brookhaven Country Club in Dallas, Texas. Veroni had an exclusive branded suite where guests could enjoy an authentic Italian aperitivo experience, highlighting the brand's premium charcuterie paired with sophisticated cocktails ready to take the moment to the next level.
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