Veroni is drawing even more attention to its beloved brand through its collaboration with the Foro Italico at the Internazionali BNL d'Italia in Rome. Veroni has stepped up as the official supplier of the 81st edition of the tennis tournament for the second year in a row.
“We return to the Internazionali BNL d’Italia for the second consecutive year, capitalizing on our presence in the world of international tennis events. We are coming back from the recent success of Indian Wells in California, where we maximized our leadership position in the American market and established ourselves as one of the leading brands to taste the real Italian aperitivo,” said Emanuela Bigi, Veroni’s Marketing Manager.
The tournament took place from May 6–19, featuring a variety of food tasting and hospitality events. The historic charcuterie brand’s cured meats from Emilia-Romagna will be available in all the hospitality areas of the Foro Italico. Tennis champions can also enjoy the gourmet experience with products offered in the Player Lounge.
“We also have an ambitious goal for Italy: we want to replicate the food-tasting activities we offer in the U.S. with many different formulas and provide and offer a unique high-level experience,” Emanuela continued. “We have just launched a project in Rome with which we want to promote our Emilian excellence as the right accompaniment to the most innovative mixology and wine list proposals the market offers today.”
As a press release detailed, the return to the Foro Italico was anticipated by a billboard advertising campaign around the “Eternal City” featuring banners and posters in subway stops, bus shelters, trams, and electric buses. To read more about this shot at increased brand visibility, click here.
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