The Very Good Butchers, the leading brand of The Very Good Food Company, reached a major milestone across Amazon U.S. Recently, the plant-based company was ranked as the number one release in the meatless burgers and patties category with the retailer’s U.S. Customers. The brand’s most popular products can be ordered through Amazon, furthering its mission to make plant-based eating not only nutritious and delicious, but approachable and accessible.
“We are thrilled to offer a selection of our Butcher Boxes and burgers on one of the most trusted and popular e-commerce websites and are proud that the burgers are currently the number-one Amazon release in the meatless burgers and patties category,” said Mitchell Scott, Co-Founder and Chief Executive Officer. “We pride ourselves on listening to our customers and are laser-focused on building a brand based on their needs and desires.”
Plant-based offerings continue to reach a wider audience, and e-commerce isn’t slowing down. With these two trends in tandem, consumers have gone to the global retail site with a renewed focus on health and sustainability, causing the plant-based meat category to see an upward trajectory. According to the release, the category reached $1.4 billion USD in sales in 2020, growing 45 percent overall compared to 2019, and now accounts for 2.7 percent of all U.S. retail packaged meat sales.
“The distribution with Amazon gives us the opportunity to reach more people and homes than ever before, and we’re excited to offer a selection of our Butcher Boxes and burgers that will enable consumers to make delicious and plant-based meals for the whole family,” Scott explained. “Our main goal has always been to make plant-based eating easy and approachable, and we will continue to keep this sentiment at our core.”
All of The Very Good Butchers plant-based meats are carefully crafted and made with only real, whole-food ingredients like beans, grains, vegetables, and a variety of spices. The brand is dedicated to creating approachable, nutritious, and delicious plant-based meats by making food that’s “Very Good” for people, animals, and the environment.
The Very Good Butchers Butcher Boxes, Smokin’ Burgers, and The Very Good Burgers can be purchased online via the brand’s website and Amazon, with additional retailers to follow.
With growth and expanded reach in sight, how far will plant-based products go? Keep checking back in as we report.