In a crowded grocery market, two of Southern California’s specialty grocers have chosen to merge to present a unified front. As a result of this new partnership, Village Grocers is closing two of its three locations in favor of reopening at least one of the stores under its partner’s—Erewhon Market—banner.
“Malibu-based homegrown market, Vintage Grocers, has joined forces with like-minded, natural goods store, Erewhon Market. The two independent grocers are partnering to rebrand Vintage Grocers’ Palisades Village location, which will reopen this summer as Erewhon’s fifth location,” Village Markets revealed in a statement to The Star. “Vintage will also be closing its Westlake Village store given its proximity to Erewhon’s market in The Summit at Calabasas.”
The news source reports that Vintage Grocers first launched in 2014 with the opening of its Malibu store—the only store, at the time of publishing, to remain under its original banner during the rebrand. Vintage Grocers then went on to open its Thousand Oaks location in 2016, with its Pacific Palisades location just opening its doors last fall. Both of these locations will be closing.
“Given Vintage Grocers’ and Erewhon Market’s shared value, this is a natural next step for our companies. Together we can ensure we are providing the Malibu and Los Angeles communities with the highest quality of products, service, and grocery shopping experience,” said Paige Laurie, Owner of Vintage Grocers.
Erewhon Market’s CEO Tony Antoci added, “We have been excited about the potential of opening up in the Palisades for some time now. When this opportunity arose to work with Vintage Grocers, we were immediately confident that together we could build a store that will proudly serve the community and its customers.”
Will Vintage Grocers' and Erewhon Market’s combined effort help them carve out a deeper space for specialty grocery in a key market? Deli Market News will continue to report.