The COVID-19 pandemic continues to affect the industry, particularly the foodservice sector. In a bid to provide financial support to those affected, Danone North America’s Wallaby Organic is partnering with four Australian-inspired restaurants. Through this partnership, Danone hopes to achieve its goal of alleviating the costs associated with operating a business during this time.
“We recognize the impact COVID-19 has had on the restaurant industry, and with our Walla-Be an Aussie program we are glad to be able to offer a resource to restaurants who share our community-centric approach to business,” said Lauren Baum, Brand Manager of Wallaby Organic. “The four restaurants we’ve partnered with are not only known for their Australian ties and culinary expertise, but also for their contributions to their local communities. Being able to make a difference across the country is true to the Wallaby brand, and we’re thrilled to bring this program to life.”
As part of one of the world’s largest Certified B Corporations™, Danone North America, Wallaby Organic is using business as a force for good, which is why it created the Walla-Be an Aussie program. Wallaby is partnering with Bondi Harvest (Los Angeles), Banter (New York), Red Perch (Nashville), and Gwen Butcher Shop & Restaurant (Los Angeles), four Australian-inspired restaurants each beloved in their communities and known for their Aussie way.
According to the press release, Wallaby Organic will also debut a new packaging design that reflects the playful, laid-back spirit of its Australian-inspired heritage as part of the initiative. The design brings back the distinguished Wallaby logo and is paired with vibrant colors for a modern, refreshed look. In celebration of the refreshed packaging, the brand has teamed up with Michelin-starred Australian chef and owner of Gwen Butcher Shop & Restaurant, Curtis Stone.
“I always approach cooking by starting with the best ingredients, using simple, quality products that do the work for you. I’m a proud Aussie and very much looking forward to whipping up some recipes using Wallaby and giving people the opportunity to taste a bit of Gwen right in their own kitchens,” said Stone.
Each restaurant partner, along with Stone, will create recipes featuring Wallaby Organic Aussie Greek yogurt to show consumers how they can use Wallaby as a key ingredient to elevate original, simple, approachable recipes to the next level. Consumers are encouraged to be on the lookout for these recipes to recreate at home and inspire their own “Inner Aussie.”
Wallaby Organic is on a mission to keep things simple and focus on creating great-tasting, high-quality dairy products, inspired by its Aussie heritage. As such, Wallaby Organic has organic yogurt with a uniquely smooth and not-too-tart taste for more than 20 years.
With new partnerships and collaborations forming to help lift the industry back on its feet, Deli Market News will continue to report on the latest, so don’t miss a beat.