This February 13, ladies everywhere will be celebrating their best girlfriends for Galentine’s Day. And speaking from experience, a charcuterie board will be made the star of the show. Wasa® Crispbread is riding ahead of the inspiration wave as it recently teamed up with charcuterie expert Marissa Mullen—the face behind @thatcheeseplate—to release a limited-edition Galentine’s Day charcuterie kit with everything consumers and their besties needs to create the ultimate spread that all gals and pals will love.
“Wasa crispbreads are the perfect base for charcuterie boards because their signature, flavorful crunch stands up to any and all toppings, and they are larger than a typical cracker so you can pack a lot of flavor into each bite with as many toppings and combinations as you like,” said Lori Schwartz, Brand Manager at Wasa. “Charcuterie boards are a popular way to celebrate Galentine’s Day, so when we saw the holiday skyrocketing in popularity, we knew it was a conversation we belonged in—and that Marissa was a natural partner to bring the idea to life.”
Noted in the release, Galentine’s Day has exploded in popularity since its creation, with a 300 percent increase in search volume over the last five years alone, according to Google Trends. Starting Monday, February 7, the crunchy Swedish-style crispbread released free charcuterie kits for consumers to make this year’s Galentine’s Day one to remember, while supplies last.
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Curated by Wasa and Marissa specifically for the occasion, the kit includes two varieties of Wasa crispbread (Wasa Multi Grain and Wasa Gluten Free), artisan meat and cheese, Marcona almonds, dried cherries, pink chocolates, strawberry champagne jam, a heart-shaped charcuterie board, heart-shaped accessories, a set of That Cheese Plate cheese knives. The company also shared that a custom illustrated guide makes setting up a board “as easy as 1-2-3!”
“I was thrilled to partner with Wasa to create this Galentine’s Day-inspired charcuterie kit,” said Marissa Mullen, Founder of That Cheese Plate. “I love using Wasa crispbreads in charcuterie boards because they provide the ultimate crunch factor, and the unique size means I can pile my favorite toppings high. Every ingredient in this kit complements the adaptable flavors of Wasa Multi Grain and Wasa Gluten Free crispbreads and was chosen specifically to help you celebrate your friends in the tastiest way.”
All Wasa crispbreads are Non-GMO Project Verified and are carbon neutral from field to shelf with a suggested retail price of $3.99. The full-bodied flavor of the Wasa Multi Grain crispbread included in this kit comes from four perfectly blended, wholesome grains (rye, wheat, oats, and barley). Wasa Gluten Free, on the other hand, delivers all the taste and texture one craves in a cracker, but in a gluten-free, crispbread snack.
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Charcuterie is a trend we here at Deli Market News love to see being used for every occasion, so keep checking back as we explore this tasty sector.