When consumers go into their local grocery store in search of Wasa® Crispbread’s flavorful, wholesome, Swedish-style crispbread, they will be met with the same fan-favored product in a vibrant and refreshing new packaging. The brand’s innovative new look reflects its modern reinvention while honoring its Swedish heritage.
“Our refreshed design is contemporary and playful, while remaining simple, as a nod to the brand’s heritage and to reflect the authentic, natural ingredients within our crispbreads,” said Lori Schwartz, Brand Manager for Wasa. “We hope to solidify the brand as memorable and distinct with our new packaging that sparks intrigue.”
The new design for the company’s crispbread portfolio stems from consumer insights, as shoppers found the packaging fun, eye-catching, and differentiating, a press release stated. The revamped packaging features vibrant colors inspired by nature, paired with a unique font style and prominent new graphics created to convey the brand’s roots. The packaging also emphasizes the supplier’s dedication to utilizing simple and wholesome ingredients that have a great taste.
Wasa crispbreads are Non-GMO Project Verified, with varieties including Traditional Crispbread, Crisp’n Light, Thins, and Gluten-Free products. They can be found on shelves with the better-for-you crackers at major grocery retailers and online on Amazon.
How will this refreshed new look further elevate the Wasa brand? Deli Market News will report as soon as we find out.