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WCMA Unveils New Name and Logo for Dairy Processing Industry’s Largest Gathering

WCMA Unveils New Name and Logo for Dairy Processing Industry’s Largest Gathering

Wednesday, July 31st, 2019

Sometimes you need to change up your name! That’s precisely what the Wisconsin Cheese Makers Association (WCMA) did to its International Cheese Technology Expo, which will now be known as CheeseExpo. Short and sweet!

John Umhoefer, Executive Director, WCMA“CheeseExpo concisely captures this industry gathering,” said John Umhoefer, Executive Director. “A crisp new name, logo, and website will reflect the fresh approach to education and networking CheeseExpo has offered attendees in recent years."

Slated to take place April 14-16, 2020, in Milwaukee, Wisconsin, this expo will feature a variety of educational seminars. According to a press release, this reflects the expertise of both WCMA and the Center for Dairy Research, as well as resources now available through partnerships with the Innovation Center for U.S. Dairy, U.S. Dairy Export Council, Dairy Farmers of Wisconsin, Wisconsin Department of Agriculture, Trade and Consumer Protection, and more.

The newly rebranded Cheese Expo is due to take place April 14-16, 2020

Judy Keller, Events Director, WCMA“CheeseExpo is the high-energy, high-impact event you’ve always appreciated—now with even more opportunities to learn and connect,” said Judy Keller, Events Director. “Make plans now to join us, and 4,000 of your friends and colleagues in the industry, for CheeseExpo 2020.”

WCMA noted that the exhibit hall will expand to accommodate even more supplier partners in 2020. There will be multiple networking opportunities at CheeseExpo, with special events for young professionals, industry leadership recognition, the Auction of Championship Cheeses, the World Championship Cheese Contest Awards Banquet, and numerous receptions.

For an early look at CheeseExpo’s schedule of events, visit the all-new

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