Organic and humane are two important labels many consumers seek out. Wegmans is aiming to broaden its own meat selection of clean-label product offerings with the addition of two new artisanal meat offerings handcrafted by New Hampshire-based producer North Country Smokehouse.
“North Country products check all the boxes,” said Joe Quijano, Regional Business Development Manager for North Country Smokehouse. “Not only are these products non-GMO USDA Organic, but we raise the bar by committing to Certified Humane® animal welfare standards under our organic farm program. It’s all about flavorful foods produced in the most ethical way possible.”
Shoppers will now have access to unique products like Organic Sugar-Free Applewood Smoked Bacon and Organic Bratwurst Sausage, available in 55 stores from New York through North Carolina.
According to the release, Wegmans’ mission states “Everyday You Get Our Best,” a philosophy evidenced by the care the retailer takes in consumer preferences. Its shelves are stocked with better-for-you food options to suit various lifestyles; one need not look far to find products labeled non-GMO, humanely raised, and antibiotic-free. In addition to clean claims, shoppers will find allergen-free foods like gluten-free, nut-free, and dairy-free.
“Crafting premium smoked meats in a socially responsible way means respecting the animals and the environment. We recognize our role in the food system supply chain, and we take it seriously,” said Quijano. “We are doing our part to restore these values in the farm and food systems. That means a great deal to Wegmans and to their shoppers. When like-minded brands collaborate to make better options available to consumers, everyone wins.”
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