Industry friends, it’s time to Get Crackin’. Beloved pistachio brand Wonderful® Pistachios is celebrating the unique ways consumers enjoy cracking open and eating pistachios with the relaunch of its Get Crackin’ campaign.
“Get Crackin’ succeeded because it cracked social media before we had social media. We're excited to bring that forward-thinking perspective to the platforms that drive culture today,” said Michael Perdigao, President of The Wonderful Agency. “True to the spirit of the initial campaign, Get Crackin’ 2.0 will be in conversation with culture at the moment that it’s happening—identifying, partnering, and launching both our unique brand and the unique talent that's drawn us forward.”
The campaign brings irreverent humor in a new series of commercials and encourages TikTok users to #GetCrackin, in addition to gearing up to set world records at the “Wonderful Pistachios Get Crackin’ Eating Championship.” Commercial spots include how nursery rhyme legend Humpty Dumpty “does it with a great fall,” how the Universe “does it with a big bang,” and how the world’s number-one-ranked competitive eater Joey Chestnut “does it like a champ.”
Additional spots rolling out over the next few months will feature everyone’s favorite ghost-chomping arcade icon PAC-MAN™, and Spot®, an agile mobile robot with a decidedly doggy name from Boston Dynamics. The campaign will live across cable outlets, digital streaming platforms, and social media, a release stated.
To commemorate the occasion, the pistachio provider will bring Joey Chestnut back to the field in its Wonderful Pistachios Get Crackin’ Eating Championship at Pacific Park on the Santa Monica Pier in the hopes to set a new world record. Wonderful Pistachios has teamed up with Major League Eating to host the event on World Pistachio Day, February 26, 2023. Chestnut and other top-ranked Major League Eating athletes including Geoffrey Esper, Miki Sudo, and Nick Wehry will vie for a world record for pistachio-cracking and -eating at the inaugural event taking place at 10:00 a.m. PST.
Join in on the crackin' action and harness this fun-filled campaign to boost your pistachio sales!
