What’s crackin’? Pistachios, that’s what! Wonderful® Pistachios is pushing forward within its creative Get Crackin’ campaign, inspiring shoppers to enjoy the savory snack through a selection of creative strategies and commercial spots. The latest installment of this campaign has arrived, and you won’t believe who is chomping down on the delicious pistachios this time.
The newest commercial in the Get Crackin’ campaign features everyone’s favorite ghost-chomping arcade icon. That’s right—PAC-MAN is munching on a maze of Wonderful Pistachios classic Roasted & Salted variety showing just how “PAC-MAN does it like a snack man.”
This commercial spot is only the latest in a slew of other installations of the campaign, which have featured Humpty Dumpty, the Universe, competitive eater Joey Chestnut, and a robot named Spot from Boston Dynamics.
As a press release explained, Wonderful’s Get Crackin’ ad campaigns have become a barometer for social media and internet trends over the past decade, bringing irreverent humor in a series of commercials and encouraging TikTok users to #GetCrackin. The campaign also set out to set world records at the “Wonderful Pistachios Get Crackin’ Eating Championship.”
Who will take the spotlight and enjoy these flavorful pistachios next? Stick with DMN to find out.