5, 4, 3, 2, 1! We’re going on a trip in our favorite rocket ship, zooming through the sky with a Dave’s Killer Bread® new line (Deli Market News is bringing this meme back in 2019, fyi!)! Dave’s Killer Bread (DKB) is launching its all-new Outta This World English muffin line that’s packing two familiar varieties, Killer Classic™ and Rockin’ Grains™, into a new format and with a flavor that’s—wait for it—yup, out of this world. Boom!
“Consumers are eating breakfast all day…not just in the morning. They want the convenience of breakfast foods combined with clean ingredients for snacking, second breakfast, lunch, and dinner,” said Brand Manager Cristina Watson. “That’s why DKB’s English muffins deliver the classic taste consumers are looking for with organic, whole grain ingredients.”
Dave’s Killer Bread’s take on the classic English muffin packs 6 grams of protein, 8 grams of whole grains, and 5 super grains, including quinoa, spelt, rye, millet, and barley, into each muffin. As a result, the Rockin Grains muffins, which are stuffed with flax, sunflower, sesame, millet, and quinoa, deliver the most whole grains of any organic English muffin on the market with 20 grams per muffin, according to a press release.
The new line also features a new style of packaging that DKB has dubbed the “tear, toast, reseal,” aka a zipper-sealed stay-fresh bag. The English muffins are available at retail for $4.99 and join DKB’s eight bread and four bagel products as the bakery company continues the endeavor of launching itself into the breakfast space.
For more fun product debuts in deli, dairy, bakery, and specialty foods, climb aboard and get ready to explore with Deli Market News.