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CAPEACHIO’S: Simple Done Right
DeliMarket News Tries Arthur Schuman Inc.'s Newly-Launched Cello Whisps

DeliMarket News Tries Arthur Schuman Inc.'s Newly-Launched Cello Whisps


FAIRFIELD, NJ
Wednesday, October 14th, 2015

One of the latest snacks to hit the cheese market also hit the DeliMarket News office recently.

Arthur Shuman Inc.’s new Cello Whisps, made with Cello’s gold-medal award winning copper kettle Parmesan cheese, aged 14 months, are known for their “flavorful, airy, crispy – whispy! – bite,” according to the company.

Named because they are neither a cracker nor a chip, but airy and light, the pronunciation (“chello” not “sello”) was a point of contention before the team had even opened the fine packaging.

As we previously reported, Cello Whisps are all-natural, gluten and wheat-free, and contain only a single ingredient – Parmesan cheese. They can be eaten right out of the bag, or can be added in to complement a salad or appetizer.

For the team experience, we went with the pure approach and were not disappointed. The flavor had enough bite without  being overwhelming, with a satisfying crunch that didn’t hurt the teeth like a cracker could.

There is also a comfort that accompanies eating a snack similar to a chip that is in line with today’s trends of all-natural ingredients.

The packaging is resealable, making it easy for consumers to grab and go, with inviting assurances of being a good source of protein and calcium on the front of the bag.

Overall it was a fun opportunity to lift the office atmosphere and to get our hands a little cheesy.

Still not sold on if this is a product you want to stock?

Time Square, New York City, NY (Photo Credit: Ann Shields)

The company is hosting an event in New York City, where a street team will have Cello Whisp samples for anyone who wants to try. The team will be there with enough parmesan snacks for everyone from 11:00 a.m. to 5:00 p.m. on October 28th.

Thank you to the team at Arthur Shuman for sharing this latest product. 

If you want to see your product in this segment, contact the team by emailing [email protected]

Cello WhispsArthur Shuman Inc.


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As a fourth-generation business, it’s no surprise that Schuman Cheese is driven by traditional family ideals. We take pride in the products we offer to consumers and customers alike, and we remain...