A new partnership has been born! KeHE Distributors recently announced that it will be Thrive Market’s primary strategic distribution partner of natural and organic through 2023.
“Thrive Market’s values align with ours: serving members, giving back, and sustainability,” said Brad Helmer, KeHE’s Senior Vice President of Business Development & Marketing.
According to a press release, Thrive Market provides carefully curated products to online members, which makes it easy for consumers to find every category of food. This includes highly-niche categories such as women-owned companies and carbon-neutral items. KeHE’s supply-chain and category insight, as well as its world-class assortment will support Thrive Market’s ongoing initiatives.
“We believe this partnership enables us to fulfill our value proposition and will better serve our end consumer. After extensive evaluation, it was clear that KeHE’s collaborative approach and focus on execution within the supply chain will allow us to deliver against our mission and vision,” said John Winkels, Thrive Market's Senior Vice President of Supply Chain.
Both organizations are rooted in a culture of giving back and serving others. KeHE’s core purpose is We SERVE to make Lives Better™. Thrive Gives, the philanthropic arm of Thrive Market, donates a free Thrive membership to someone in need for every membership sold, delivering on their mission to make healthy living affordable and accessible to everyone.
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