As demand rises for more sustainability and traceability in foodservice, US Foods has announced the release of a new product line to help restaurants answer the call with flavorful, responsible products.
The company’s newly-launched “Serve Good” line features 21 products over a span of different departments offering responsibly sourced or waste-reductive items.
“The demand for sustainable options when dining out continues to grow,” said Stacie Sopinka, Vice President, Product Development and Innovation for US Foods, in a press release. “In fact, nearly 70 percent of diners say they would have a better impression of a restaurant that offered sustainable foods. With the high-quality, on-trend, and sustainable items in Serve Good, we can help our customers deliver what their diners want and stay competitive in this changing marketplace.”
According to the release, 82 percent of consumers want meat and poultry raised without antibiotics, with seafood having ranked ninth in the top 20 food trends for 2016. Among the Serve Good items, here are the deli-specifics to be offered:
Almost 40 percent of food supply in the U.S. is wasted each year, while upwards of $218 billion a year is spent growing, processing, transporting, and disposing of food that is never eaten, the company said.
We will continue to report on the latest moves from US Foods and others in the industry to push the rising sustainability initiative.