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Ex-Chrysler CEO Tom LaSorda Joins Mail Order Bakery Launch

Ex-Chrysler CEO Tom LaSorda Joins Mail Order Bakery Launch

Tuesday, September 1st, 2015

Once upon a time… There appeared a bakery in Chicago that was like no place on Earth. A land full of wonder and mystery and delicious baked goods.

While other companies introduce themselves with a small history and products available, Chicago’s A Baker’s Tale, quite literally, paints a storybook picture.

Christine LaSorda, Founder, A Baker's Tale Mail Order LLCFounded by Christine LaSorda, daughter of former CEO of Chrysler and Founder IncWell LLC Tom LaSorda, Chicago’s little bakery is all grown up and going national. Partnering up with her father and CEO of Savco Hospitality Sava Lelcaj, the DBusiness reports that LaSorda is launching A Baker's Tale Mail Order LLC.

And apparently the organization of owners will be shaking up the roles of the LaSorda family.

To LaSorda, CEO, A Baker's Tale Mail Order LLC"It was only a matter of time that customer demand for A Baker's Tale treats would warrant an expansion beyond its Wicker Park neighborhood location in Chicago," Tom LaSorda told DBusiness. "I am thrilled to be partnering with my daughter Christine and, since she is the majority owner, I will be working for her. How cool is that?"

Christine LaSorda and her father Tom with cookie character named "The Canuck" (Photo: Tom Walsh/Detroit Free Press)

He will serve as CEO of A Baker's Tale Mail Order, bringing plenty of experience on national business, and providing a call center operation for the startup within venture capital company IncWell. Savco will bake the products at its large commercial kitchen in Ann Arbor, the Detroit Free Press reports.

Sava Lelcaj, CEO of Savco Hospitality"I was so awestruck at their branding," Lelcaj said of meeting Tom and Christine LaSorda in May, according to the report. "Your brand is your story. In this bakery space, it is really competitive and they have such a wonderful edge."

At 32, Lelcaj’s Savco Hospitality includes Sava's and Aventura restaurants, Babo Markets, and Tavolina Catering & Events, an impressive repertoire for only having entered the food scene in 2007. Now she joins Christine LaSorda’s fairy book story, which was only launched 18 months ago and has already been named Best Bakery in Chicago for 2014.

Sava Lelcaj and Christine LaSorda, partners in A Baker's Tale Mail Order. (Photo: Tom Walsh/Detroit Free Press)

What will this power trio accomplish as it takes on the nation’s deli world? Stay tuned to Deli Market News as we continue to bring you all the latest with this and other industry stories.

A Baker’s Tale