Perky Jerky, a producer of meat and protein-based snacks, is the latest name to receive a minority investment from Sunrise Strategic Partners.
"Perky Jerky is re-inventing meat based protein snacking. This award winning, breakthrough product is thoughtfully handcrafted for exceptional taste, and appeals strongly to healthy, active consumers," said Steve Hughes, CEO of Sunrise Strategic Partners, in a recent press release.
Brian Levin, Chairman of the Herd at Perky Jerky, said that the company is looking forward to working closely with Sunrise as the investment company values the culture that Perky Jerky has cultivated, in addition to the growth opportunities the partnership brings.
"Sunrise's deep strategic experience in scaling businesses will be crucial to taking Perky Jerky to the next level,” continued Levin. “We need a playbook to do this and the resources to implement it - Sunrise will be a crucial partner in the next phase of growth for our brand.”
Perky Jerky has been meeting consumer demand for healthy protein snack options since its founding in 2009, and markets its products as clean and tender jerky choices.
This announcement denotes the second partnership for Sunrise Strategic, with the investment going towards capital growth and business expertise for Perky Jerky, under the collaborative efforts of both companies.
"As founder of Perky Jerky, Brian Levin brings both a strong track record of growing emerging companies and a strong passion for the brand,” maintained Hughes. “I am very enthusiastic about working with Brian and the opportunities our partnership will create for Perky Jerky."