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Firehouse Subs Features King's Hawaiian® Sweet Bread

Firehouse Subs Features King's Hawaiian® Sweet Bread


UNITED STATES OF AMERICA
Tuesday, July 21st, 2015

An old favorite is making its way back to Firehouse Subs using King's Hawaiian® Original Hawaiian Sweet Rolls. 

If you have any doubts, behold. Firehouse Subs Founders Robin and Chris Sorenson doing the hoola, wearing flowered leis, and Robin wearing a particularly loud but fun luau shirt in this recently debuted television commercial.

Don’t believe me? Watch the short video below.

The two founders are getting into Hawaii-mode to support the return of Firehouse Subs’ limited menu item, King’s Hawaiian® Pork & Slaw Sandwich, which features King’s Hawaiian® bread toasted and encasing 12-hour pit-smoked pulled pork, pepper jack cheese, and fresh Hawaiian coleslaw.

Robin Sorensen, Co-Founder, Firehouse Subs“Firehouse Subs is bringing back an old favorite,” Robin Sorensen says in the short segment, adding some tantalizing visuals to the description of what the King’s Hawaiian® Pork & Slaw Sandwich entails.

While the Firehouse website does warn that the featured sub is only available for a limited time, it is also a summer custom going back to 2011. 

King’s Hawaiian® Original Sweet Dinner Rolls

It looks to be a sweet partnership that is forming into a seasonal tradition.

King's HawaiianFirehouse Subs


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In This Story


Our mouthwatering tale begins in the 1950's in Hilo, Hawaii. There Robert R. Taira, the Hawaiian-born son of Japanese immigrants opened his first bakeshop, Robert's Bakery, after graduating top of...

Growing up in a family that is both entrepreneurial and built on decades of fire and police service, it seems we were destined to start Firehouse Subs®. Of course we tried other things along the...