Black Kassel - Snack like Royalty
Blue Apron Announces 6% Jobs Cut in Company-Wide Realignment

Blue Apron Announces 6% Jobs Cut in Company-Wide Realignment


NEW YORK, NY
Friday, October 20th, 2017

After working to gain a foothold post-IPO in June, Blue Apron has declared in a regulatory filing that it will be laying off 6% of its workforce, according to Fortune. With a little over 5,000 employees, this could mean approximately 300 employees will be terminated. 

The news comes after Blue Apron has made strategic shifts to utilize new marketing channels, having recently launched its Why We Eat What We Eat podcast last week. According to the report, Matt Salzberg, CEO of Blue Apron, sent a letter to employees regarding the move. 

Matt Salzberg, Blue Apron CEO“A company-wide realignment, like the one we announced, is always painful, and especially so for a close-knit team like ours. Our leadership and Board did not take this decision lightly, and I want to assure you that we believe it was necessary as we focus the company on future growth and achieving profitability,” noted Matt Salzberg, CEO, in the letter. “The actions that we took today flowed from the roadmapping and reprioritization exercise that we recently undertook. As part of that work, we identified the need to reduce some roles, open others, and streamline decision making for greater accountability. Wherever possible, we sought to fill new roles with existing employees.”

A Blue Apron Meal Kit

This move comes following the announcement of European meal kit competitor HelloFresh's plans to execute its own IPO at $1.8 billion.

How will the meal kit model continue to fare as companies make strategic shifts in the industry? Deli Market News will bring you the latest.

Blue Apron
Topics:


Black Kassel - Snack like Royalty

Have a new product, press release or story idea?

Let us know

In This Story


Blue Apron makes cooking fun & easy by sending you all the ingredients for incredible meals!

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release