Black Kassel - Snack like Royalty
Dickey's Barbecue Pit Introduces Its First International Locations

Dickey's Barbecue Pit Introduces Its First International Locations

Monday, October 30th, 2017

One of the largest barbecue chains in the nation, Dickey’s Barbecue Pit, is bringing its Texas-style offerings to a new market overseas. The company announced this week that it is partnering with Middle Eastern hospitality group Serenity Hospitality to bring 45 Dickey's locations to seven countries throughout the Middle East.

Roland Dickey, Jr., CEO, Dickey's Capital Group"My family started Dickey's in 1941, and since then we have grown the Dickey's brand exponentially, turning it into a household name nationwide," noted Roland Dickey, Jr., CEO of parent company Dickey's Capital Group, in a press release. "We have been searching for the perfect partner to be the first to take our company international, and I believe we have found that in Serenity Hospitality. They see the vision we have for the future of Dickey's and will be an integral part of that. We greatly look forward to this partnership and the success that Dickey's will see in the Middle East."

The 45 new Dickey's Barbecue Pit locations are slated to opened in the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, and Lebanon. The first locations are planned to open in 2018 in the UAE with more to follow in short order.

Dickey's BBQ is Heading to the Middle East with Its First International Deal

"At Serenity Hospitality, LLC we take pride in owning innovative Food and Beverage concepts. After doing much research of high-quality American brands, we found that Dickey's business model, menu options, and future plans aligned perfectly with what we were looking for," noted Youssef El Habbal, CEO of Serenity Hospitality, a hospitality executive with more than 20 years of experience with a focus on concept development and franchise operations. "A company's values and heritage are extremely important to us, and Dickey's long family-owned history along with their promise to serve only the best food to their guests meet the values that we look for in a partner."

Dickey's Barbecue Pit began as a small barbecue joint in Dallas, TX in 1941 by Travis Dickey

Dickey’s Barbeque Restaurants’ CEO Laura Rea Dickey likewise expressed satisfaction with the agreement and focused on the two companies shared values and focus on continued growth.

Laura Rea Dickey, CEO, Dickey’s Barbecue Restaurants"Dickey's Barbecue Pit looks forward to the value this expansion brings our current owners and national operations," said Rea Dickey. "Having the opportunity to work with such experienced partners such as Serenity Hospitality says much about the quality, strength, and future of our delicious barbecue and our ever-growing brand."

For more on important foodservice news in the dariy, deli, and bakery industry, look to Deli Market News.

Dickey's Barbecue Pit

Black Kassel - Snack like Royalty

Have a new product, press release or story idea?

Let us know

In This Story

Dickey's Barbecue Pit prides itself on authenticity, innovation and barbecue sauce, one store at a time. With roots in Dallas, Travis Dickey set out to perfect Texas-style barbecue. In 1941, Travis...

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release