One of the largest barbecue chains in the nation, Dickey’s Barbecue Pit, is bringing its Texas-style offerings to a new market overseas. The company announced this week that it is partnering with Middle Eastern hospitality group Serenity Hospitality to bring 45 Dickey's locations to seven countries throughout the Middle East.
"My family started Dickey's in 1941, and since then we have grown the Dickey's brand exponentially, turning it into a household name nationwide," noted Roland Dickey, Jr., CEO of parent company Dickey's Capital Group, in a press release. "We have been searching for the perfect partner to be the first to take our company international, and I believe we have found that in Serenity Hospitality. They see the vision we have for the future of Dickey's and will be an integral part of that. We greatly look forward to this partnership and the success that Dickey's will see in the Middle East."
The 45 new Dickey's Barbecue Pit locations are slated to opened in the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, and Lebanon. The first locations are planned to open in 2018 in the UAE with more to follow in short order.
"At Serenity Hospitality, LLC we take pride in owning innovative Food and Beverage concepts. After doing much research of high-quality American brands, we found that Dickey's business model, menu options, and future plans aligned perfectly with what we were looking for," noted Youssef El Habbal, CEO of Serenity Hospitality, a hospitality executive with more than 20 years of experience with a focus on concept development and franchise operations. "A company's values and heritage are extremely important to us, and Dickey's long family-owned history along with their promise to serve only the best food to their guests meet the values that we look for in a partner."
Dickey’s Barbeque Restaurants’ CEO Laura Rea Dickey likewise expressed satisfaction with the agreement and focused on the two companies shared values and focus on continued growth.
"Dickey's Barbecue Pit looks forward to the value this expansion brings our current owners and national operations," said Rea Dickey. "Having the opportunity to work with such experienced partners such as Serenity Hospitality says much about the quality, strength, and future of our delicious barbecue and our ever-growing brand."
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