Sometimes the tastiest things come in the smallest packages. For those looking to appease their tiny tummy needs, KFC has the perfect display for you! The company opened a mini KFC for one day on December 16th in Portland, Oregon, which served particularly small serving sizes of its $5 Fill Up Box.
At just one-twelfth the size of its normal meals, the dishes took the phrase, “I’m a little hungry” to a whole new level. This is, however, a marketing measure by the restaurant chain and not permanent. The company released a video to showcase the making of these mealtime bites, and the opening of the store was a one-day offering to highlight not only the video, but also the meals.
“We’re always considering new ways to use innovation and technology to do out-of-the-box things that have become ‘on brand’ for us. The mini foods video is a sharable way to show how our famous Original Recipe fried chicken is prepared the hard (and mini) way,” George Felix, KFC U.S. Director of Advertising, told The Daily Meal. “To bring it to life and make it authentic, we decided to open the world’s smallest KFC, offering up a unique experience for fans."
The video shows massive hands swooping in to work their KFC magic, creating the fan-favorite foods at a fraction of the size. The meal is prepared to perfection with fried chicken, mashed potatoes, a cookie, and a Dr. Pepper in tow.
How will this marketing effort affect the company’s drive for $5 Fill Up Box sales? And will this ultimately change the direction of its advertising moving forward? Deli Market News will continue to report with industry updates that is "finger lickin' good!"