It’s no secret the retail scheme was in-flux last year. In spite of the challenges, Fresh Thyme is looking back on a successful 2018, including double-digit dollar growth and the opportunity to expand across the Midwest. How? Primarily shopper satisfaction, according to the company’s President and CEO Chris Sherrell.
“We put our shoppers first. We strive to connect with our shoppers in meaningful ways and be their go-to resource to jumpstart or help them continue their health journeys. It’s that philosophy that has allowed us to post strong growth in both store count and sales this year. We will continue to hire local residents, support local causes, and find new ways to connect with community,” Sherrell said in a recent report. “We’re also very quick to address our customers’ needs and determine how to best serve them. In the last 12 months, we’ve successfully launched ten new stores, introduced online ordering and home delivery across all 75 of our stores, and expanded our private label offerings by 33 percent—all by being local in the way we manage and promote our shopping experience."
In the past year, Fresh Thyme opened new stores in several states, including Minnesota, Ohio, Missouri, Indiana, and Pittsburgh, bringing its Midwest store-count to 75. It also announced a partnership with Instacart as part of a dedication to making fresh, organic food readily available, and launched a new website to inspire consumers.
Other areas of growth the retailer will continue to grow on include:
Looking ahead to 2019, the team said that it will continue in this direction, with four store openings already slated, plans to stock even more hyper-local products on shelves, and steps in place to provide technology that makes shopping at its stores a more seamless, convenient experience.
SPINS data spanning the 52 weeks up to December 2, 2018 showed Fresh Thyme experienced a dollar boost of 19.8 percent over the period, which the company said in a press release outpaced almost all other retailers in the natural space, despite an unpredictable retail environment. To read all about these exciting changes in detail, find the full report here.
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