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Frico Cheeses

FrieslandCampina's Debbie Seife Discusses Frico Brand


SAN FRANCISCO, CA
Friday, February 22nd, 2019

This January’s Winter Fancy Food Show featured an unlikely first time exhibitor in FrieslandCampina. The more-than-100-year-old dairy giant has made waves this year through a series of stateside acquisitions, partnering with Jana Foods and Best Cheese Co USA.

I recently spoke with Debbie Seife, Marketing Director, North America, to learn more about the company, its Frico brand, and the on-trend products making their way to U.S. shores.

Debbie Seife, Marketing Director, North America, FrieslandCampina

“We’re highlighting our Frico brand, which is a brand that has been in over 90 countries we distribute into,” Debbie told me, “and we’ve been around for over 120 years. We have a whole new lineup of sliced cheeses…in a 5.3 oz package. It is in a tray package with a resealable film on top.”

Frico brand sliced cheeses are available in Gouda, Edam, Emmental, and Goat Cheese slices. And the company is introducing Cracker Cuts, Grab & Go Snacks, shaved goat cheese packs, and behind-the-glass loaves for slicing.

Frico brand sliced cheeses are available in Gouda, Edam, Emmental, and Goat Cheese slices

To learn more about the Frico brand, watch our brief video above.

And for more dairy, deli, bakery, and specialty food news, keep reading Deli Market News.

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