After opening the first of its small format GIANT Heirloom Market locations in the Graduate Hospital neighborhood of downtown Philadelphia just weeks ago, GIANT Foods Stores announced plans for further expansion into the Philadelphia market this week. The retailer is adding three new GIANT Heirloom Market stores as part of its strategic growth plan.
New stores will be opening in the Philadelphia neighborhoods of University City, Northern Liberties, and Queen Village, and each will feature a format and assortment of products specially curated for its unique neighborhood.
"GIANT Heirloom Market is the next chapter in our innovative growth story. The response to our first location in Graduate Hospital has exceeded our expectations and we couldn't be more excited about the future of our GIANT Heirloom Market brand," said Nicholas Bertram, GIANT’s President, in a press release. "Equally as important, today's news also supports GIANT's commitment to the city of Philadelphia and the people who call it home. We can't wait to introduce our GIANT Heirloom Market concept to more of the city's unique and treasured neighborhoods."
The three stores are, all told, expected to create approximately 150 new full- and part-time positions. They are all expected to open in the next calendar year and are designed to be centerpieces for the city’s urban core.
The expansion plan was revealed at the company’s 95th anniversary in October of 2018, and the three new stores will bring the total to five locations within the city limits.
"We are always grateful when companies decide to open or expand in Philadelphia, and that is especially true when the business helps provide access to fresh foods for our residents," said Philadelphia Mayor Jim Kenney. "GIANT has become an integral part of the Philadelphia region, and we're looking forward to the opening of these three new stores across numerous neighborhoods over the next year."
All three locations will feature a range of products and services that are sure to delight shoppers. The stores will offer a wide selection of high-quality, fresh, local, and seasonal foods; everyday essentialsl GIANT’s organic brand Nature's Promise®; and a range of convenient grab-and-go meals. The GIANT Heirloom Market stores will also feature a curated selection of craft, imported, and domestic beers and wines, as well as a vast array of plant‐based foods, local artisanal breads, fresh-made sushi, kombucha on tap, and a do‐it‐yourself olive oil and vinegar blending station. Locals will also be treated to offerings from Philadelphia-area food purveyors—including High Street on Market, Claudio’s, Isgro Pastries, and One Village Coffee.
"We're excited to be able to collaborate with our new urban communities to create a store tailored to their specific needs, preferences, and neighborhood flavor," added Bertram. "Finding ways to better serve our neighbors drives everything we do at GIANT."
For more information on the expanding retailer’s plans, keep reading Deli Market News.
